10% more circular
Diving deep into the design process to ignite transformation towards a more sustainable design practice
2022
@ playgroundpeople for Peak Performance
Image from Peak Performance
The Challenge
eorganize internal ways of working to achieve a more circular product offering. Peak Performance is renowned for its long-lasting, durable, and high-quality garments, far away from fast fashion. However, even as a leader in the field, there's plenty of room for growth and sustainability. We delved deeper into the design team at Peak Performance and examined their process.
MY ROLE: As part of a two-person team, I was responsible for workshop ideation, facilitation, gathering insights from group sessions and individual interviews, and final content delivery.
process & outcome
Encouraging Open Dialogue about Circularity and Current Shortcomings:
We initiated a conversation about circularity, specifically addressing the existing design and offering drawbacks. To facilitate this, we organized a workshop for the entire design team, filled with educational moments and engaging activities. The goal was to ignite inspiration and foster collaboration on a shared sustainability agenda everyone is passionate about.
Image from Peak Performance
Diving deeper into the current process and bringing the problem to the surface
To gain a clear understanding of the current process, we conducted a thorough audit of knowledge within the teams. This involved individual interviews, throughout which we gauged the level of understanding and collected valuable feedback for the sustainability team. We identified what tools were missing and what areas needed more clarity
It's never easy to sit in a room with managers and tell them their work needs improvement. However, we found effective ways to ignite change. This involved the creation of a new roadmap, which was born from the designers' requests and given shape by the managerial team, who are held accountable for its implementation.
Crafting a Handbook for the Circularity Roadmap:
Our final deliverable was a short handbook that served a dual purpose. It acted as a manifesto for the circularity goals, and also as a collection of tools to be used during the design process. This handbook included evaluation sheets, retrospectives, tables for product positioning, and inspiration on how to make products more circular.
